Trends to Watch in 2021
Lots of things have changed since early 2020. Of course, the main reason was Covid-19 but it seems like most of us have adjusted. Trends on social media came in waves and as entertaining as they were, it made it sometimes tricky for businesses to keep themselves updated with everything. When you want to keep your audience engaged, that’s one job you have to do. It’s sometimes a little draining because trends come and go at such a fast rate that keeping up with everything gets overwhelming. This is where we can help. Here at Mint Stalk, a leading Digital Marketing Agency based in the UAE, that’s pretty much what we are all about. 2021 new digital trends exploded during the pandemic, from Zoom yoga sessions to Bernie Sanders’ mittens to Clubhouse - here are a few things we think will be growing stronger over the coming years post-pandemic.
Live Streams
We can really say that digitalization was accelerated during 2021. Some businesses adapted better than others and live streams were one of those things that blew up entirely. Live streams allowed people to really stay engaged during their isolation, whether on a personal level or professional level. Zoom conferences are a typical example of that, even live concerts became a thing! Celebrities also created discussion groups around various topics to chat with their fans and provide a sort of moral support for everyone around who just needed some type of human connection. This trend is expected to continue for a while.
Social commerce
As a lot of businesses had to take their activities online during the pandemic, the internet also saw a rise in the creation of small businesses, particularly in the fashion industry. Facebook and Instagram have made it easier for these brands to sell online and helped marketers capitalize on these products by using the tools available on these platforms. It simplifies the customer journey and reduces the rate of “abandoned transactions” that often happen on websites.
Purpose-driven campaigns
It was already something quite prevalent before the pandemic but even more so during the pandemic. People want to help and they want brands to help too. A survey done on Twitter showed that 77% of the respondents feel more positively about companies that show some type of support towards society during a crisis. Unilever did a job at that by donating supplies worth €100 million to people in need.
Augmented Reality
There was definitely a surge in overall social media use last year. Instagram and Snapchat filters were used and abused, and made the overall engagement more fun. For brands, it was the chance to shine and create something cool and dynamic by playing with filters and other fun ‘games’ to keep their customers entertained while displaying their products on the screen. This trend will likely continue to grow too as virtual reality and smartphones in general are getting more advanced.
About Mint Stalk:
Mint Stalk is a Digital Marketing & Creative Agency in the UAE, supporting businesses with high quality Social Media Management, Branding, Creative Designs, Arabic Content, Campaigns, PR & more. Mint Stalk Marketing Agency offers both offline and online marketing support, as we understand that both your audience targeting and creative content must be on par, in order to convert customers and build brand loyalty.
Our company is split into different departments: as Mint Stalk Social Media Management Agency in the UAE, we handle all social media platforms, offering Instagram Management, Facebook Management, Twitter Management, LinkedIn Management, Tick Tock Management and Snap Chat Management. We design creative posts, write quality Arabic and English captions, cover Instagram stories, on-site events, full community management, (responding to questions and comments from the public), run competitions, increase organic followers and increase page engagement to strengthen your brand. We always include short video content and moving GIFs as part of your social media content, to keep the page engaging and interactive. We work with a number of Social Media Influencers as part of our Influencer Management Services, through collaborations, barter deals and paid posts.
Mint Stalk Creative Agency has in-house Videographers for video production, professional Photographers, Graphic Designers, Creative Directors, Arabic content writers and English content writers. The Digital Marketing arm consists of UI/UX Website Developers, Social Media Managers, Google Ads Managers and SEO Specialists, who build targeted campaigns and focus on performance marketing.
Mint Stalk also supports a number of well-known multinational brands with Press Releases. As a PR Agency, we write both English and Arabic press releases, prepare the Press Kits and also distribute them for publishing. We work with Timeout Dubai, Forbes Magazine, Khaleej Times, Gulf News, Hotelier Middle East, Lovin Dubai and many other Media Outlets both locally and internationally.
Mint Stalk has built numerous brand guidelines and brand strategies for both corporate and lifestyle sectors, including banks and government entities. From storytelling to brand positioning, Mint Stalk can support with all branding and creative requirements.
Mint Stalk Marketing Agency caters to a wide range of industries. Some of our corporate clients and government entities include The Ministry of Artificial Intelligence, Sharjah Investment and Development Authority and Messefrankfurt. Some of our consumer and lifestyle brands include Anantara Hotels, St Regis, Americana Group and Jashanmal Retail. We love to support local businesses, so please feel free to reach out to our passionate team !
Mint Stalk
A Fresh Way To Grow Your Brand.
Visit: www.mintstalk.com
Email: info@mintstalk.com
