How to stay connected with your audience during Ramadan
We came across this really awesome article on Communicate on how brands can keep the connection going with their audience throughout Ramadan. Here at Mint Stalk, a leading Digital Marketing Agency operating in the UAE, we found it really insightful and relevant, and we wanted to share some of those insights with you.
This Holy Month of Ramadan, brands will most probably try to merge the religious aspects to their business activities somehow in order to give back to the community and create affinity around doing something good. According to the article, it should be way more than just posting a moon graphic on Instagram with your wishes. As a business, you should know what resonates with your audience the most when it comes to something as specific as religion. It’s important to emotionally engage on a much deeper level while avoiding looking like you’re trying too hard. Screen-time will increase during that period so it’s your opportunity as a brand to make this work for you.
If you are a hotel or an F&B outlet, how do you cater for your Muslim clientèle? Some places have gone to great extents to appeal to this niche audience - for example, are your meals Hala? If not, are you willing to make an exception to give them this option, at least temporarily? If it’s still not possible, would you get out of your way to show them what other restaurants in the area do it? And your working hours - will you extend them to make it possible for them to have a meal at an appropriate time? All these aspects will make you stand out and people will always remember what you did for them. If you’ve been operating in a Middle Eastern country for a while, then you should also consider having prayer facilities for your customers. If you can respectfully portray everything you do for them during Ramadan online, it will serve you greatly during those times. Again, you can turn this into something fun and use platforms like Tik Tok or Snapchat or Instagram to inspire creativity and create “feel good” content like cooking videos curated for your audience.
No matter the industry, it’s important to remain authentic in a meaningful way. If you see Ramadan as an opportunity to increase your sales or promotional offers, you’ve already lost. More often than not, some kindness goes a long way and if you can find a way to bring some joy and share your appreciation for your audience during those times, then you’ve done a great job.
About Mint Stalk:
Mint Stalk is a Digital Marketing & Creative Agency in the UAE, supporting businesses with high quality Social Media Management, Branding, Creative Designs, Arabic Content, Campaigns, PR & more. Mint Stalk Marketing Agency offers both offline and online marketing support, as we understand that both your audience targeting and creative content must be on par, in order to convert customers and build brand loyalty.
Our company is split into different departments: as Mint Stalk Social Media Management Agency in the UAE, we handle all social media platforms, offering Instagram Management, Facebook Management, Twitter Management, LinkedIn Management, Tick Tock Management and Snap Chat Management. We design creative posts, write quality Arabic and English captions, cover Instagram stories, on-site events, full community management, (responding to questions and comments from the public), run competitions, increase organic followers and increase page engagement to strengthen your brand. We always include short video content and moving GIFs as part of your social media content, to keep the page engaging and interactive. We work with a number of Social Media Influencers as part of our Influencer Management Services, through collaborations, barter deals and paid posts.
Mint Stalk Creative Agency has in-house Videographers for video production, professional Photographers, Graphic Designers, Creative Directors, Arabic content writers and English content writers. The Digital Marketing arm consists of UI/UX Website Developers, Social Media Managers, Google Ads Managers and SEO Specialists, who build targeted campaigns and focus on performance marketing.
Mint Stalk also supports a number of well-known multinational brands with Press Releases. As a PR Agency, we write both English and Arabic press releases, prepare the Press Kits and also distribute them for publishing. We work with Timeout Dubai, Forbes Magazine, Khaleej Times, Gulf News, Hotelier Middle East, Lovin Dubai and many other Media Outlets both locally and internationally.
Mint Stalk has built numerous brand guidelines and brand strategies for both corporate and lifestyle sectors, including banks and government entities. From storytelling to brand positioning, Mint Stalk can support with all branding and creative requirements.
Mint Stalk Marketing Agency caters to a wide range of industries. Some of our corporate clients and government entities include The Ministry of Artificial Intelligence, Sharjah Investment and Development Authority and Messefrankfurt. Some of our consumer and lifestyle brands include Anantara Hotels, St Regis, Americana Group and Jashanmal Retail. We love to support local businesses, so please feel free to reach out to our passionate team !
Mint Stalk
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