Clubhouse is in the house.
Clubhouse has gotten so much traction over the past month, it’s actually ridiculous. Obviously now, Instagram, Facebook and even Twitter are incorporating the concept into their own platform. Clubhouse in itself was a great idea and it really blew up but now the competition has increased significantly. People might want to stick with one app that does everything as opposed to having multiple apps that only do one thing. Is this already the demise of Clubhouse? Let’s get into more details.
Clubhouse has been around for over a year now and was initially just for the high-profile people like Elon Musk. Slowly but surely, people started inviting people and now, everyone you know is probably already using it. Us at Mint Stalk, all of us are already on it and participate in discussions around Marketing with other influential people in the region - it’s really fun and insightful, you should try. The voice-only social platform has inspired Twitter to create “Spaces” - an audio-only feature with privacy (private rooms) and scheduling features but Twitter has an ‘unfair’ advantage as it already developed the app for both iOS and Android users, and already has millions of existing users on its platform, whereas Clubhouse is still launching on other devices. We saw the same thing happening with Instagram’s reels and TikToks - people started using both and we thought that reels were going to take over eventually but TikTok still remains the preferred choice at this time.
Instagram isn’t copying Clubhouse just yet but it will most probably come soon through Facebook. What Instagram is doing however is allowing multi-participant live rooms, which is not too dissimilar from Clubhouse’s idea as people can now tune into live discussions between participants, influencers and other celebrities. During pandemic times, this is a great move as it gives the chance to people to get involved and socialise on a greater level as opposed to just messaging. This feature has proven to be quite significant during this Women’s month, as very influential women would come on the platform to speak to their audience and raise awareness around gender inequality and how to tackle issues. Here at Mint Stalk, a leading Digital Marketing Agency based in the UAE, we think that this is incredible and progressive as it makes the whole platform a more inclusive, involved and tolerant one, particularly in the Middle East where women need a bit of a push to make their voices heard. This never ending competition between the tech-giants keeps getting more and more entertaining and also quite interesting - the digital landscape is moving at such a fast rate and it’s sometimes difficult to keep up with it but honestly, it’s incredible to be able to be part of it and learn.
About Mint Stalk:
Mint Stalk is a Digital Marketing & Creative Agency in the UAE, supporting businesses with high quality Social Media Management, Branding, Creative Designs, Arabic Content, Campaigns, PR & more. Mint Stalk Marketing Agency offers both offline and online marketing support, as we understand that both your audience targeting and creative content must be on par, in order to convert customers and build brand loyalty.
Our company is split into different departments: as Mint Stalk Social Media Management Agency in the UAE, we handle all social media platforms, offering Instagram Management, Facebook Management, Twitter Management, LinkedIn Management, Tick Tock Management and Snap Chat Management. We design creative posts, write quality Arabic and English captions, cover Instagram stories, on-site events, full community management, (responding to questions and comments from the public), run competitions, increase organic followers and increase page engagement to strengthen your brand. We always include short video content and moving GIFs as part of your social media content, to keep the page engaging and interactive. We work with a number of Social Media Influencers as part of our Influencer Management Services, through collaborations, barter deals and paid posts.
Mint Stalk Creative Agency has in-house Videographers for video production, professional Photographers, Graphic Designers, Creative Directors, Arabic content writers and English content writers. The Digital Marketing arm consists of UI/UX Website Developers, Social Media Managers, Google Ads Managers and SEO Specialists, who build targeted campaigns and focus on performance marketing.
Mint Stalk also supports a number of well-known multinational brands with Press Releases. As a PR Agency, we write both English and Arabic press releases, prepare the Press Kits and also distribute them for publishing. We work with Timeout Dubai, Forbes Magazine, Khaleej Times, Gulf News, Hotelier Middle East, Lovin Dubai and many other Media Outlets both locally and internationally.
Mint Stalk has built numerous brand guidelines and brand strategies for both corporate and lifestyle sectors, including banks and government entities. From storytelling to brand positioning, Mint Stalk can support with all branding and creative requirements.
Mint Stalk Marketing Agency caters to a wide range of industries. Some of our corporate clients and government entities include The Ministry of Artificial Intelligence, Sharjah Investment and Development Authority and Messefrankfurt. Some of our consumer and lifestyle brands include Anantara Hotels, St Regis, Americana Group and Jashanmal Retail. We love to support local businesses, so please feel free to reach out to our passionate team !
Mint Stalk
A Fresh Way To Grow Your Brand.
Visit: www.mintstalk.com
Email: info@mintstalk.com
