Why UX/UI Design is so important ?
We decided to go back to basics this week and talk a little bit more about what UX and UI Design mean and what is at stake for businesses when implementing those. Let’s jump straight into it!
UX and UX are two terms that are often used interchangeably but they are NOT the same thing. They are both a human-first approach to designing but UX refers strictly to the product design and UI refers strictly to the aesthetic experience of the product:
UX or User Experience Design, can be both digital and physical and is the full experience from the user’s first contact to the last. It creates structural design solutions for pain points that users encounter anywhere along their journey with the product and design a product that delight users with their effectiveness. For instance, a good UX design would make the check-out process of your shopping experience a swift and easy one. Another example would be your banking app and how easy it is for you to manage your money (transfers, payments, deposit etc.). Regardless of the industry, a UX effective design has to put the human aspect first and allow for the tasks to be effortless. UX designers develop and improve all the possible interactions between the user and all facets of the company, and focus on the overall feel of the experience.
UI or User Interface Design, concerns digital products only and focuses on the visual touchpoints that allow users to interact with a product. It combines the typography, color palettes, buttons, animations and so forth, and delight users aesthetically. It’s purely digital practice (e.g. website) and considers all the visual and interactive elements of a product interface. The role of a UI designer is to seamlessly guide the user through the product intuitively and create a space where the user does not have to think too much. Their work has to be consistent, coherent, responsive and aesthetically pleasing. Nothing worse than not being able to look at an app because the writing is not readable or the background is this horrible bright yellow that is slowly destroying your retina, right ?
CareerFoundry differentiated the two pretty accurately saying that if UX and UI were to be used on a human body, UX would be the organs, skeleton and nervous system, and UI would be the outer layer and cosmetics of the body (two eyes, one nose, two arms, two legs etc.), its presentation and senses. Both have to be deeply aware of the users’ needs and have to work hand-in-hand. Here at Mint Stalk, a leading Digital Marketing Agency based in the UAE, we have an incredible and talented in-house UX/UI designer who does both and who is always up and ready to sort you out.
About Mint Stalk:
Mint Stalk is a Digital Marketing & Creative Agency in the UAE, supporting businesses with high quality Social Media Management, Branding, Creative Designs, Arabic Content, Campaigns, PR & more. Mint Stalk Marketing Agency offers both offline and online marketing support, as we understand that both your audience targeting and creative content must be on par, in order to convert customers and build brand loyalty.
Our company is split into different departments: as Mint Stalk Social Media Management Agency in the UAE, we handle all social media platforms, offering Instagram Management, Facebook Management, Twitter Management, LinkedIn Management, TikTok Management and Snap Chat Management. We design creative posts, write quality Arabic and English captions, cover Instagram stories, on-site events, full community management, (responding to questions and comments from the public), run competitions, increase organic followers and increase page engagement to strengthen your brand. We always include short video content and moving GIFs as part of your social media content, to keep the page engaging and interactive. We work with a number of Social Media Influencers as part of our Influencer Management Services, through collaborations, barter deals and paid posts.
Mint Stalk Creative Agency has in-house Videographers for video production, professional Photographers, Graphic Designers, Creative Directors, Arabic content writers and English content writers. The Digital Marketing arm consists of UI/UX Website Developers, Social Media Managers, Google Ads Managers and SEO Specialists, who build targeted campaigns and focus on performance marketing.
Mint Stalk also supports a number of well-known multinational brands with Press Releases. As a PR Agency, we write both English and Arabic press releases, prepare the Press Kits and also distribute them for publishing. We work with Timeout Dubai, Forbes Magazine, Khaleej Times, Gulf News, Hotelier Middle East, Lovin Dubai and many other Media Outlets both locally and internationally.
Mint Stalk has built numerous brand guidelines and brand strategies for both corporate and lifestyle sectors, including banks and government entities. From storytelling to brand positioning, Mint Stalk can support with all branding and creative requirements.
Mint Stalk Marketing Agency caters to a wide range of industries. Some of our corporate clients and government entities include The Ministry of Artificial Intelligence, Sharjah Investment and Development Authority and Messefrankfurt. Some of our consumer and lifestyle brands include Anantara Hotels, St Regis, Americana Group and Jashanmal Retail. We love to support local businesses, so please feel free to reach out to our passionate team !
Mint Stalk
A Fresh Way To Grow Your Brand.
Visit: www.mintstalk.com
Email: info@mintstalk.com
