How to appeal to GEN-Z
As a leading Digital Marketing Agency operating in the UAE, we have to deal with countless different types of target market. Our extensive client portfolio across the Middle East really gives us the opportunity to touch base on a multitude of customer groups. For a while, the millennial generation were the talk of the town but now, Gen-Z has taken over as an important demographic to target. Why is this generation so sought after?
If you haven’t noticed already, Gen-Z dominates platforms like TikTok. They have become a powerful group of consumers and we are unpacking them today just for you. This generation is considered to be a more ethnically diverse group compared to previous generations and also extremely technologically savvy. They are just starting to join the workforce and their buying habits will most probably also change as they start earning money. In Canada alone, they represent 25% of the population but hold more than $50 billion in buying power - which is huge. So, as a business it is in your best interest to get a good head start on that one.
As a very “woke” generation, the things that they care about the most when it comes to supporting a company are the social and environmental promises. They deeply care about socio-economic and political issues around the world and if you can somehow create a promise that aligns with their values, you’ll be able to establish a deep level of trust from the beginning.
In addition to your corporate social responsibility, it is just as important to have meaningful interactions with this audience. An example of that is asking for feedback regularly or asking the audience to give some ideas (something that can easily be done through Instagram polls, for example). Reviews about your services and products is also an incredible way to display your gratitude and achievements without looking like you’re bragging. It makes people feel involved and recognized.
Regarding your content, video content is key and this is especially true when it comes to Gen-Z. If you look at the platforms that they are most active on, it just makes sense. As their attention span is significantly lower than most other generations, you only have a few seconds to grab their attention and make a good impression. It’s not that easy but it’s also very doable - you just have to make it stimulating. Micro-influencers might help in those cases, especially when it comes to engagement.
Last but not least, privacy. This is just as important as everything else and if you can really push for that aspect by not getting involved in some dodgy data leak and protecting their privacy, you will already be a step ahead. Making them feel safe and secure will strengthen your brand loyalty.
About Mint Stalk:
Mint Stalk is a Digital Marketing & Creative Agency in the UAE, supporting businesses with high quality Social Media Management, Branding, Creative Designs, Arabic Content, Campaigns, PR & more. Mint Stalk Marketing Agency offers both offline and online marketing support, as we understand that both your audience targeting and creative content must be on par, in order to convert customers and build brand loyalty.
Our company is split into different departments: as Mint Stalk Social Media Management Agency in the UAE, we handle all social media platforms, offering Instagram Management, Facebook Management, Twitter Management, LinkedIn Management, TikTok Management and Snap Chat Management. We design creative posts, write quality Arabic and English captions, cover Instagram stories, on-site events, full community management, (responding to questions and comments from the public), run competitions, increase organic followers and increase page engagement to strengthen your brand. We always include short video content and moving GIFs as part of your social media content, to keep the page engaging and interactive. We work with a number of Social Media Influencers as part of our Influencer Management Services, through collaborations, barter deals and paid posts.
Mint Stalk Creative Agency has in-house Videographers for video production, professional Photographers, Graphic Designers, Creative Directors, Arabic content writers and English content writers. The Digital Marketing arm consists of UI/UX Website Developers, Social Media Managers, Google Ads Managers and SEO Specialists, who build targeted campaigns and focus on performance marketing.
Mint Stalk also supports a number of well-known multinational brands with Press Releases. As a PR Agency, we write both English and Arabic press releases, prepare the Press Kits and also distribute them for publishing. We work with Timeout Dubai, Forbes Magazine, Khaleej Times, Gulf News, Hotelier Middle East, Lovin Dubai and many other Media Outlets both locally and internationally.
Mint Stalk has built numerous brand guidelines and brand strategies for both corporate and lifestyle sectors, including banks and government entities. From storytelling to brand positioning, Mint Stalk can support with all branding and creative requirements.
Mint Stalk Marketing Agency caters to a wide range of industries. Some of our corporate clients and government entities include The Ministry of Artificial Intelligence, Sharjah Investment and Development Authority and Messefrankfurt. Some of our consumer and lifestyle brands include Anantara Hotels, St Regis, Americana Group and Jashanmal Retail. We love to support local businesses, so please feel free to reach out to our passionate team !
Mint Stalk
A Fresh Way To Grow Your Brand.
Visit: www.mintstalk.com
Email: info@mintstalk.com
