Twitter’s Professional Profiles
Is Twitter merging with LinkedIn? Well kinda, but not really. The tech giant is experimenting with a new feature called “Professional Profiles” (very original title) - a new concept that will allow business owners to display more information to potential customers on the platform. Some of the new additions to this feature includes the owner’s website, their following/followers number, and an about section that resembles that of Facebook’s About tab.
Twitter encourages everyone, from non-profits and publishers to creators and start-ups to join and expose their business to the community. It is a smart move from Twitter considering that not everyone is on Instagram, Facebook, or TikTok. This will make it easier for a lot of people to find establishments that are nearby and also allow these businesses to reach a greater number of people.
As a leading Digital Marketing Agency operating in the UAE, this will also encourage businesses to use Twitter as equally as they do with other platforms. We have seen way too many businesses close down as a result of the pandemic and the fact that Twitter is allowing them to simply be present is quite important. When it comes to the relevance of information about the business, there will be a verification badge (this will allow for more legitimacy and trustworthiness), the business’ location and the owner’s contact information. Twitter is simply testing it out for now with a small pool of businesses based in the U.S but as it seems to already be quite popular, new accounts will likely be given access and new features will be added in the future for better performance (e.g. ads management).
About Mint Stalk:
Mint Stalk is a Digital Marketing & Creative Agency in the UAE, supporting businesses with high quality Social Media Management, Branding, Creative Designs, Arabic Content, Campaigns, PR & more. Mint Stalk Marketing Agency offers both offline and online marketing support, as we understand that both your audience targeting and creative content must be on par, in order to convert customers and build brand loyalty.
Our company is split into different departments: as Mint Stalk Social Media Management Agency in the UAE, we handle all social media platforms, offering Instagram Management, Facebook Management, Twitter Management, LinkedIn Management, TikTok Management and Snapchat Management. We design creative posts, write quality Arabic and English captions, cover Instagram stories, on-site events, full community management, (responding to questions and comments from the public), run competitions, increase organic followers and increase page engagement to strengthen your brand. We always include short video content and moving GIFs as part of your social media content, to keep the page engaging and interactive. We work with a number of Social Media Influencers as part of our Influencer Management Services, through collaborations, barter deals and paid posts.
Mint Stalk Creative Agency has in-house Videographers for video production, professional Photographers, Graphic Designers, Creative Directors, Arabic content writers and English content writers. The Digital Marketing arm consists of UI/UX Website Developers, Social Media Managers, Google Ads Managers and SEO Specialists, who build targeted campaigns and focus on performance marketing.
Mint Stalk also supports a number of well-known multinational brands with Press Releases. As a PR Agency, we write both English and Arabic press releases, prepare the Press Kits and also distribute them for publishing. We work with Timeout Dubai, Forbes Magazine, Khaleej Times, Gulf News, Hotelier Middle East, Lovin Dubai and many other Media Outlets both locally and internationally.
Mint Stalk has built numerous brand guidelines and brand strategies for both corporate and lifestyle sectors, including banks and government entities. From storytelling to brand positioning, Mint Stalk can support with all branding and creative requirements.
Mint Stalk Marketing Agency caters to a wide range of industries. Some of our corporate clients and government entities include The Ministry of Artificial Intelligence, Sharjah Investment and Development Authority and Messefrankfurt. Some of our consumer and lifestyle brands include Anantara Hotels, St Regis, Americana Group and Jashanmal Retail. We love to support local businesses, so please feel free to reach out to our passionate team !
Mint Stalk
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