Facebook’s Cross Platform Campaign Budget Optimization
Facebook has been working on some very interesting features recently. In our previous blogs we talked about how the platform is now allowing scheduled stories as well as an overall improved experience for business owners with Facebook Business Suite, and now the platform is offering a Campaign Budget Optimization across multiple platforms for the ad campaigns as opposed to being restricted to one single app.
Facebook stated: “"Consider an advertiser who uses the Facebook platform to advertise a product. They have a daily budget that they would like to spend on our platform. Advertisers want to reach users where they spend time, so they spread their budget over multiple platforms, like Facebook, Instagram, and others. They want an algorithm to help bid on their behalf on the different platforms and are increasingly relying on automation products to help them achieve it."
The Campaign Budget Optimization feature basically allocates your assigned ad budget across your selected Facebook ad sets in order to ensure that the ads that will perform the best are the most spent on, therefore increasing your chances of conversion.
As a leading Digital Marketing Agency operating in the UAE, this will be a game changer for our clients and their audience. As we deal with multiple platforms daily, it is sometimes tricky to evaluable where the most relevant audience will be more likely to convert, even with the insights. This is a clever move by Facebook.
About Mint Stalk:
Mint Stalk is a Digital Marketing & Creative Agency in the UAE, supporting businesses with high quality Social Media Management, Branding, Creative Designs, Arabic Content, Campaigns, PR & more. Mint Stalk Marketing Agency offers both offline and online marketing support, as we understand that both your audience targeting and creative content must be on par, in order to convert customers and build brand loyalty.
Our company is split into different departments: as Mint Stalk Social Media Management Agency in the UAE, we handle all social media platforms, offering Instagram Management, Facebook Management, Twitter Management, LinkedIn Management, TikTok Management and Snapchat Management. We design creative posts, write quality Arabic and English captions, cover Instagram stories, on-site events, full community management, (responding to questions and comments from the public), run competitions, increase organic followers and increase page engagement to strengthen your brand. We always include short video content and moving GIFs as part of your social media content, to keep the page engaging and interactive. We work with a number of Social Media Influencers as part of our Influencer Management Services, through collaborations, barter deals and paid posts.
Mint Stalk Creative Agency has in-house Videographers for video production, professional Photographers, Graphic Designers, Creative Directors, Arabic content writers and English content writers. The Digital Marketing arm consists of UI/UX Website Developers, Social Media Managers, Google Ads Managers and SEO Specialists, who build targeted campaigns and focus on performance marketing.
Mint Stalk also supports a number of well-known multinational brands with Press Releases. As a PR Agency, we write both English and Arabic press releases, prepare the Press Kits and also distribute them for publishing. We work with Timeout Dubai, Forbes Magazine, Khaleej Times, Gulf News, Hotelier Middle East, Lovin Dubai and many other Media Outlets both locally and internationally.
Mint Stalk has built numerous brand guidelines and brand strategies for both corporate and lifestyle sectors, including banks and government entities. From storytelling to brand positioning, Mint Stalk can support with all branding and creative requirements.
Mint Stalk Marketing Agency caters to a wide range of industries. Some of our corporate clients and government entities include The Ministry of Artificial Intelligence, Sharjah Investment and Development Authority and Messefrankfurt. Some of our consumer and lifestyle brands include Anantara Hotels, St Regis, Americana Group and Jashanmal Retail. We love to support local businesses, so please feel free to reach out to our passionate team !
Mint Stalk
A Fresh Way To Grow Your Brand.
Visit: www.mintstalk.com
Email: info@mintstalk.com
