Marketing Stats of 2020
Some 2020 Marketing Statistics.
What a year it has been. As a leading digital marketing agency based in Dubai, we have seen all the ups and downs of our clients and partners as we also went through this crisis ourselves. We did our best to save some of clients’ businesses as well as our own, and we are just so grateful that this year is ending and that things seem to be improving slowly. While sitting back and contemplating this whole year in detail, we have come across some really cool statistics that we would like to share with you.
Here’s a rundown of some observations made during the Corona pandemic, from a marketing standpoint.
As a consumer yourself, you have definitely seen your own buying behavior change during the lockdown periods and overall pandemic. I mean yes, to avoid any contact with other people it just made sense to order everything online, your groceries included. This global e-commerce trend has opened the doors for many businesses to simply shift their activities solely online - so much that B2C e-commerce sales are expected to reach $4.5 trillion dollars in 2021! That’s pretty encouraging considering that most businesses probably thought they couldn’t find any other alternatives to keep their companies going. So, if this was not initially an option, maybe you should reconsider. As a leading digital marketing agency based in Dubai, we experienced this trend firsthand with some of our clients and partners, with pretty advantageous results. But don’t forget to make sure that your e-commerce business also works perfectly on mobile as a survey conducted by Google showed that 60% of online shoppers judge a business on its ability to create a good online experience through their mobile platform or app. With a wide range of partners with an e-commerce presence, we have some valuable insights and expertise to share on how to manage this part of your business.
Interesting data from Google showed that there was a 200%+ increase in Google searches for the following statements: “open” + “now” + “near me”. If you do not practice SEO properly, well your business probably won’t appear at all. For example if someone types “kebab open now near me” and you haven’t set up your website or social media pages to be obvious about what you sell, no one will be able to order your kebab. SEO is and will remain important in the future, so make sure you spend some time tweaking it to perfection. Here at Mint Stalk, we can help you look into these metrics and help you with your SEO.
Let’s move on to email marketing. Did you keep up with your customer base during those hard times? If you did, great. If you didn’t, that was a mistake. People who care for your business and products do want to know what is going on - they don’t expect predictions from you but at least a hint of how you are planning on handling your activities during those tough times. People tend to think that email marketing is not as effective and is outdated - well, maybe but no. A study conducted in America showed that 90% of people who receive segmented promotional emails do open these emails. If you are a busy person equipped with a smartphone, you probably get emails quite often and refresh your inbox every time you open your mailing app. Here’s the mind blowing statistics about email marketing: for each dollar spent on a marketing campaign, your potential return on investment is 44$, which is HUGE. This basically means that your ROI can get as high as 4400%! Moral of the story: don’t disregard emails as a way to speak to your precious customers. Let us help you write some of them.
Next one up: Video Marketing. Videos are naturally appealing to watch - they usually tend to be more stimulating than a static image or a graph, we all agree. Today, a simple and affordable app on your smartphone can help you create a great video in just a few minutes, no need for fancy editing software (although the difference in quality is huge and can indeed make a big difference in making a good impression). Also nowadays on social media, whether it’s on Facebook or Instagram or Tik Tok, it’s mostly all very entertaining videos. Youtube is the second most popular used website on the internet (the comment section is the most entertaining of all too), so keep that in mind for your own business. Just like other digital marketing agencies based in Dubai, we create high-quality video content on a daily basis - we see the type of engagement that it generates and it’s always very positive. According to a study conducted by Wyzowl, 88% of video marketers say that their videos give them a positive return on investment almost every time and 84% of people who watched a product video said that it convinced them in making a purchase. Kind of impressive! Conclusion: videos all the way! Here at Mint Stalk, video content is one of our specialties.
How’s your content? Did you know that 70% of marketers actively invest in a content strategy? Pretty worrying considering that 30 % of these people are ‘doing it’ blindly. What is the best medium and form? The best font and language? The context and actual information? Thankfully, as a leading digital marketing agency based in Dubai, we know how to make this work for you. An example of a good content strategy involves blogging as it’s amongst the three primary forms of media used in content strategies today. It’s an organic way to improve your ranking on the web searches through SEO and it shows how involved you are in wanting to share your content and expertise. It can only be beneficial on the long-term and helps you measure your success based on organic reach and web traffic to these blogs. According to a survey by HubSpot, 24% of marketers plan on increasing their investment in content marketing - and that’s great news! Another great example of a content strategy, aside from videos, is podcasts. According to a 2020 research done in America, 75% of the population is now familiar with podcasting. If you can demarcate yourself and engage in discussion through this medium, your reach increases significantly! Depending on your industry, it could be advantageous to consider. Here at Mint Stalk, blogging and press releases are a daily task.
We could go on and on about all the statistics, reports and studies but it’s up to you to also get out of way and look for what will suit your activity best. But with all the tools available these days, you could touch base on all of them and still make them work for yourself. The smart thing would probably be to pick what would work best and invest in it instead of trying to do too many things at once. It’s important to also consider converting leads and boost conversions instead of just your reach. Here at Mint Stalk, some of our expertise goes beyond everything we’ve mentioned above. The statistics change all the time and something like a pandemic can shift everything you initially took for granted - so do yourself a favor and keep yourself updated with the latest trends (we can do that for you too if you want). And that’s the tea.
