Is Facebook a bad Apple?
Welcome to a new episode of Facebook’s beef with the rest of the world. Uh oh, what is happening this time? Well, now it’s with Apple.
Apple has recently announced that there will be a new big change for privacy settings for iOS users, which has affected Facebook. Just like oil, data has become one of the most valuable things in the world for companies and a powerful tool, so much so that tech giants are going to war over it. Apple plans on updating the software to make privacy a more visible feature. Facebook has been very lucrative to this point, mostly because of the fact that users’ data were sold to other companies for advertising purposes but Apple is now making this process more difficult for Facebook to get hold of this data. As a leading digital marketing agency operating in the UAE, this could also affect us in the long term - it’s imperative for businesses to be clever and innovative enough to find their way around this new update.
Facebook has been fighting Apple in a very public manner (of course), stating that this move from Apple will limit businesses’ ability to run personalised ads and reach their customers effectively - basically putting all the blame on Apple. Some studies done by Facebook showed that if this software update was to happen, the small businesses who advertise online will see a 60% cut in their sales for every dollar they spend. It sounds pretty bad. You might be thinking: “Oh but if Facebook can’t have my data, Apple will have it anyway, so what is the difference.” Well, the thing with Apple is that it doesn’t collect your data or sell it for commercial purposes, and is standing up for users’ right to privacy. Go Apple, woooh!
Anyway. What could come out of this update is the fact that users will see less ads and more of the content that they had signed up for initially. Apple will actively ask users if the data they are sharing could be made available to Facebook or not. Facebook is almost playing the victim by saying that Apple has too much monopoly (the irony) and is being unreasonable. Apple is however unlikely to back down and other platforms like Google are being less aggressive about the changes, and even compliant, trying to make this work for them. As a leading digital marketing agency based in the UAE, we’ve applied all our tricks to help businesses grow their presence online organically without paid advertising - this is already a great way to counter this update from Apple in a more genuine way as a renowned agency. We can help you anticipate this.
About Mint Stalk:
Mint Stalk is a Digital Marketing & Creative Agency in the UAE, supporting businesses with high quality Social Media Management, Branding, Creative Designs, Arabic Content, Campaigns, PR & more. Mint Stalk Marketing Agency offers both offline and online marketing support, as we understand that both your audience targeting and creative content must be on par, in order to convert customers and build brand loyalty.
Our company is split into different departments: as Mint Stalk Social Media Management Agency in the UAE, we handle all social media platforms, offering Instagram Management, Facebook Management, Twitter Management, LinkedIn Management, Tick Tock Management and Snap Chat Management. We design creative posts, write quality Arabic and English captions, cover Instagram stories, on-site events, full community management, (responding to questions and comments from the public), run competitions, increase organic followers and increase page engagement to strengthen your brand. We always include short video content and moving GIFs as part of your social media content, to keep the page engaging and interactive. We work with a number of Social Media Influencers as part of our Influencer Management Services, through collaborations, barter deals and paid posts.
Mint Stalk Creative Agency has in-house Videographers for video production, professional Photographers, Graphic Designers, Creative Directors, Arabic content writers and English content writers. The Digital Marketing arm consists of UI/UX Website Developers, Social Media Managers, Google Ads Managers and SEO Specialists, who build targeted campaigns and focus on performance marketing.
Mint Stalk also supports a number of well-known multinational brands with Press Releases. As a PR Agency, we write both English and Arabic press releases, prepare the Press Kits and also distribute them for publishing. We work with Timeout Dubai, Forbes Magazine, Khaleej Times, Gulf News, Hotelier Middle East, Lovin Dubai and many other Media Outlets both locally and internationally.
Mint Stalk has built numerous brand guidelines and brand strategies for both corporate and lifestyle sectors, including banks and government entities. From storytelling to brand positioning, Mint Stalk can support with all branding and creative requirements.
Mint Stalk Marketing Agency caters to a wide range of industries. Some of our corporate clients and government entities include The Ministry of Artificial Intelligence, Sharjah Investment and Development Authority and Messefrankfurt. Some of our consumer and lifestyle brands include Anantara Hotels, St Regis, Americana Group and Jashanmal Retail. We love to support local businesses, so please feel free to reach out to our passionate team !
Mint Stalk
A Fresh Way To Grow Your Brand.
Visit: www.mintstalk.com
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