India’s war on social media platforms

Oh no! India is cancelling social media ..? Back in February, the country had announced some rules for platforms Facebook and Twitter to abide by, otherwise they wouldn’t be able to operate within the country. The “significant social media intermediaries” deadline ended on the 25th of May and the new rules came into effect on the 26th of May. Basically, if the platforms fail to fall in line, they will risk losing their intermediary status. 

Do you know the worst part about this? Free speech is attacked from all sides. Basically, this new rule allows for anyone (the government included) to take the social media platforms giants to court (as well as the person who posted the content) if they are unhappy with a piece of content in question. For example, if someone is criticizing the government, the government can take this person as well as the platform to court. This sounds a lot like North Korea. It can be anything from obscene pictures all the way to impersonation, and these people who don’t comply will be “criminally liable” for any content deemed illegal. 

Of course, the tech giants have resisted this new rule saying that free speech and fair communication will be jeopardised and will subsequently lead to the population becoming increasingly dissatisfied with the new system. WhatsApp has actually already filed a lawsuit in Delhi against the government for violation of privacy rights. As a leading digital marketing agency operating in the UAE, this will affect many businesses and people on an unprecedented scale because in the end, the government is fully in charge of what is deemed appropriate to be posted on social media and that sounds a lot like propaganda. It’s starting small but it could soon take much bigger proportions as the government will soon have full control over what is being shared online. Facebook and Twitter are still trying to negotiate - stay tuned to see where this goes. 

About Mint Stalk:

Mint Stalk is a Digital Marketing & Creative Agency in the UAE, supporting businesses with high quality Social Media Management, Branding, Creative Designs, Arabic Content, Campaigns, PR & more. Mint Stalk Marketing Agency offers both offline and online marketing support, as we understand that both your audience targeting and creative content must be on par, in order to convert customers and build brand loyalty.

Our company is split into different departments: as Mint Stalk Social Media Management Agency in the UAE, we handle all social media platforms, offering Instagram Management, Facebook Management, Twitter Management, LinkedIn Management, TikTok Management and Snapchat Management. We design creative posts, write quality Arabic and English captions, cover Instagram stories, on-site events, full community management, (responding to questions and comments from the public), run competitions, increase organic followers and increase page engagement to strengthen your brand. We always include short video content and moving GIFs as part of your social media content, to keep the page engaging and interactive. We work with a number of Social Media Influencers as part of our Influencer Management Services, through collaborations, barter deals and paid posts. 

Mint Stalk Creative Agency has in-house Videographers for video production, professional Photographers, Graphic Designers, Creative Directors, Arabic content writers and English content writers. The Digital Marketing arm consists of UI/UX Website Developers, Social Media Managers, Google Ads Managers and SEO Specialists, who build targeted campaigns and focus on performance marketing.  

Mint Stalk also supports a number of well-known multinational brands with Press Releases. As a PR Agency, we write both English and Arabic press releases, prepare the Press Kits and also distribute them for publishing. We work with Timeout Dubai, Forbes Magazine, Khaleej Times, Gulf News, Hotelier Middle East, Lovin Dubai and many other Media Outlets both locally and internationally. 

Mint Stalk has built numerous brand guidelines and brand strategies for both corporate and lifestyle sectors, including banks and government entities. From storytelling to brand positioning, Mint Stalk can support with all branding and creative requirements. 

Mint Stalk Marketing Agency caters to a wide range of industries. Some of our corporate clients and government entities include The Ministry of Artificial Intelligence, Sharjah Investment and Development Authority and Messefrankfurt. Some of our consumer and lifestyle brands include Anantara Hotels, St Regis, Americana Group and Jashanmal Retail. We love to support local businesses, so please feel free to reach out to our passionate team !

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