If you can’t beat them, join them: What Facebook has been up to
Facebook is all over the news these days! From data privacy scandals to beef with the Australian government (which our previous blog talked about in detail), and now the launch of a new platform to rival the new Clubhouse app? The tech giant does have a history of replicating features from other social media platforms and has already started working on an “audio-only” product. What a surprise … Not. Anyway, let’s get into it!
Facebook can’t seem to handle not being at the center of attention - cute. Or desperate. Instead of sharing our data with everyone else, they should focus a bit more on improving their own product. Just saying. If you remember correctly from our previous blogs, Clubhouse got a lot of attention recently, particularly with prominent figures who diss Facebook publicly online, like Elon Musk does. The buzz was around the fact that the app allows people to gather in virtual audio chat rooms to talk about literally anything - it’s quite exclusive at the moment but now Facebook wants to do the same. Considering what’s happening with Facebook all over the world, some people might want to make a point of not using Facebook’s version of it and download Clubhouse instead, but let’s see. It is true that Facebook has been connecting people audio-visually for years, but not to that extent. The platform’s large financial resources and talents allow for these strategic moves to be done quite quickly and efficiently, launching new products in a matter of weeks. Maybe it will offer to buy Clubhouse and merge it with Facebook, we don’t really know yet and remember when they copied Snapchat’s ephemeral stories, videos and photos? One thing is certain - they clone their competitors with no shame whatsoever.
Here at Mint Stalk, a leading digital marketing agency based in Dubai, we understand the logic behind such a strategic move but one can’t help but notice a pattern here. Big tech giants are being challenged and it’s alway interesting to see what their next move will be until they start crumbling under the weight of competitors - it’s always about what the next best thing will be.
About Mint Stalk
Mint Stalk is a Digital Marketing & Creative Agency in the UAE, supporting businesses with high quality Social Media Management, Branding, Creative Designs, Arabic Content, Campaigns, PR & more. Mint Stalk Marketing Agency offers both offline and online marketing support, as we understand that both your audience targeting and creative content must be on par, in order to convert customers and build brand loyalty. Our company is split into different departments: as Mint Stalk Social Media Management Agency in the UAE, we handle all social media platforms, offering Instagram Management, Facebook Management, Twitter Management, LinkedIn Management, Tick Tock Management and Snap Chat Management. We design creative posts, write quality Arabic and English captions, cover Instagram stories, on-site events, full community management, (responding to questions and comments from the public), run competitions, increase organic followers and increase page engagement to strengthen your brand. We always include short video content and moving GIFs as part of your social media content, to keep the page engaging and interactive. We work with a number of Social Media Influencers as part of our Influencer Management Services, through collaborations, barter deals and paid posts. Mint Stalk Creative Agency has in-house Videographers for video production, professional Photographers, Graphic Designers, Creative Directors, Arabic content writers and English content writers. The Digital Marketing arm consists of UI/UX Website Developers, Social Media Managers, Google Ads Managers and SEO Specialists, who build targeted campaigns and focus on performance marketing. Mint Stalk also supports a number of well-known multinational brands with Press Releases. As a PR Agency, we write both English and Arabic press releases, prepare the Press Kits and also distribute them for publishing. We work with Timeout Dubai, Forbes Magazine, Khaleej Times, Gulf News, Hotelier Middle East, Lovin Dubai and many other Media Outlets both locally and internationally. Mint Stalk has built numerous brand guidelines and brand strategies for both corporate and lifestyle sectors, including banks and government entities. From storytelling to brand positioning, Mint Stalk can support with all branding and creative requirements. Mint Stalk Marketing Agency caters to a wide range of industries. Some of our corporate clients and government entities include The Ministry of Artificial Intelligence, Sharjah Investment and Development Authority and Messefrankfurt. Some of our consumer and lifestyle brands include Anantara Hotels, St Regis, Americana Group and Jashanmal Retail. We love to support local businesses, so please feel free to reach out to our passionate team !
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