Instagram introduces ads for reels
Just when you thought that you couldn’t see more ads online, well Instagram is now ruining it for you as they are planning on allowing ads to play in the middle of reels. You know that annoying feeling you get when an ad stops your momentum in the middle of a cool video on Youtube? Well, you’re about to get served.
Instagram stated: “After a successful test in select countries, today we’re launching Reels ads to the world. These ads will help businesses reach greater audiences, allowing people to discover inspiring new content from brands and creators. Reels ads will be full screen and vertical, similar to ads in Stories, and will appear in between individual Reels. As with regular Reels content, these ads will loop and can be up to 30 seconds. People can comment, like, view, save and share Reels ads.”
As a leading Digital Marketing Agency based in Dubai, UAE, we understand the need for this. As advertisers ourselves, this could greatly increase the overall reach of our clients in multiple other areas and reach more people, as well as creating more engagement because yes, reels have grown tremendously in popularity. But as personal users of the platform, this could ruin users’ experience even further. People always complain that they are being fed unsolicited ads all day long, whether it’s on social media or simply by driving around through billboards, radio and so forth. It’s annoying and we get it. If an ad pops up in the middle of a video, most of us will wait for the ad to skip but a lot will also close the video altogether, which is unfair to some people who want their content seen and shared organically.
We can all agree that the digital sphere is completely saturated with a dramatic amount of meaningless content and even if the algorithm does a good job at showing you what you want, there’s still so much irrelevant content out there that is shown to you and that clutters your feeds, ads included. Let’s see to what extent and how invasive these new ads will be - stay tuned as we’ll follow up on the sentiments around this trend in the future!
About Mint Stalk:
Mint Stalk is a Digital Marketing & Creative Agency in the UAE, supporting businesses with high quality Social Media Management, Branding, Creative Designs, Arabic Content, Campaigns, PR & more. Mint Stalk Marketing Agency offers both offline and online marketing support, as we understand that both your audience targeting and creative content must be on par, in order to convert customers and build brand loyalty.
Our company is split into different departments: as Mint Stalk Social Media Management Agency in the UAE, we handle all social media platforms, offering Instagram Management, Facebook Management, Twitter Management, LinkedIn Management, TikTok Management and Snapchat Management. We design creative posts, write quality Arabic and English captions, cover Instagram stories, on-site events, full community management, (responding to questions and comments from the public), run competitions, increase organic followers and increase page engagement to strengthen your brand. We always include short video content and moving GIFs as part of your social media content, to keep the page engaging and interactive. We work with a number of Social Media Influencers as part of our Influencer Management Services, through collaborations, barter deals and paid posts.
Mint Stalk Creative Agency has in-house Videographers for video production, professional Photographers, Graphic Designers, Creative Directors, Arabic content writers and English content writers. The Digital Marketing arm consists of UI/UX Website Developers, Social Media Managers, Google Ads Managers and SEO Specialists, who build targeted campaigns and focus on performance marketing.
Mint Stalk also supports a number of well-known multinational brands with Press Releases. As a PR Agency, we write both English and Arabic press releases, prepare the Press Kits and also distribute them for publishing. We work with Timeout Dubai, Forbes Magazine, Khaleej Times, Gulf News, Hotelier Middle East, Lovin Dubai and many other Media Outlets both locally and internationally.
Mint Stalk has built numerous brand guidelines and brand strategies for both corporate and lifestyle sectors, including banks and government entities. From storytelling to brand positioning, Mint Stalk can support with all branding and creative requirements.
Mint Stalk Marketing Agency caters to a wide range of industries. Some of our corporate clients and government entities include The Ministry of Artificial Intelligence, Sharjah Investment and Development Authority and Messefrankfurt. Some of our consumer and lifestyle brands include Anantara Hotels, St Regis, Americana Group and Jashanmal Retail. We love to support local businesses, so please feel free to reach out to our passionate team !
Mint Stalk
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